Dr. Chhoda explores why certain Youtubers with ‘captivating’ titles and thumbnails, as well as political parties use a brand of messaging that is more engaging.
According to a Facebook executive in a recent interview with POLITICO reporters, when pressed why the certain messages drive high interactions, he said the content speaks to “an incredibly strong, primitive emotion” by touching on such topics as “nation, protection, the other, anger, fear.”
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